Search Homelessness Services Association of BC

Job Description / Duties

Digital Marketing
• Participate in the development of general digital strategy as well as staying on top of emerging digital
fundraising trends, channels and tactics.
• In consultation with the Manager, Marketing, plan, coordinate and execute digital fundraising
campaigns including:
▪ Coordinating the design and production of campaign pages on UGM.ca. This may include
working with internal and external partners and/or contractors to execute campaign assets
(lightboxes, emergency bars, homepage images, donate page images and calls-to-action)
▪ Coordinating UGM’s email marketing program, preparing email segments and A/B tests,
scheduling emails and sending test emails for approval.
▪ Contributing to strategy, planning, execution and analytical support of digital advertising,
including Social Media (Facebook, Instagram, Twitter, LinkedIn etc.), Display/Banner Ads, SEM,
SEO and video advertising. A significant portion of digital advertising will involve preparing tests
for creative, copy and audiences, refining audiences, optimizing ad spend, analyzing results and
preparing reports.
▪ Preparing planning documents, project plans, briefs, asset lists and reports
• Collaborate with the Marketing Communications team to develop campaign, fundraising and donor
stewardship assets for web, email and digital advertising.
• Improve UGM’s digital fundraising channels via data-driven analysis and reporting with tools such as
testing, Google Analytics, and social analytics.
• Work closely with the Manager, Marketing to manage all aspects of UGM.ca, including creating new
pages, implementing edits to existing pages and ensuring content is up-to-date and current.
• Work closely with the Annual Giving team to coordinate UGM’s peer to peer giving strategy and
platform: My.UGM.ca
• Work collaboratively as needed with Marketing Communications team leads Manager, Marketing and
Manager, Media Relations & Communications under the direction of Senior Development Manager,
Strategy & Marketing.
• Assist with UGM’s community management interactions on social media platforms.
• Support and participate in the development of general social media strategy as well as staying on top
of emerging social media trends, channels and tactics.
• Improve UGM’s digital channels via data-driven analysis of tools such as testing, Google Analytics,
and social analytics.
Development Officer, Digital Marketing
Job Description
Development Officer, Digital Marketing
February 2022
2
• Track and report trends on activity on digital media, and make recommendations about tools and best
practices to the Marketing Communications Team, which will assist in informing content creation and
strategy development
Leadership & Management
• Commit to providing servant-leadership nourishing a truthful, forgiving, approachable, joyful, healthy
environment.
• Model open communication and work collaboratively within the Resource Development Department
and UGM as a whole for the good of the organization, in support of UGM’s mission, core values and
strategic plan.
• Supervise outside consultants and vendors, as necessary.
General
• Adhere to all UGM published policies, practices and procedures, including Occupational Health and
Safety.
• Perform other duties as assigned

Qualifications / Required Skills

Knowledge, Skills and Abilities:
• University and/or professional certification, along with 3 years of experience in annual giving, digital
marketing, and the not for profit sector.
• Expertise and experience in digital fundraising, specifically in website content management systems,
email platforms and digital advertising.
• Consideration may be given to alternate combinations of lived experience and education.
• Strong analytical skills and experience with Google Analytics, Google Ads and Facebook Ads Manager
• Excellent communication skills in verbal and written English.
• Proven time management skills.
• Intermediate computer skills (Excel, Word, Outlook).
• Experience with and working knowledge of donor database systems or CRMs
• Proficient in project management software such as Asana and collaboration tools such as Dropbox,
Google Drive and Slack.
• Basic website editing skills (Drupal) and HTML is an asset.
• A valid BC driver’s license is an asset.

Additional Information

How to Apply
To submit your cover letter and résumé by November 21, 2022, visit ugm.ca/careers. If you have questions about this posting, please contact Winna Ma, Partner, People and Culture, at 604 215 5430. We welcome applications from all qualified individuals, and are especially-but not only- interested in applications from Indigenous, First Nations & Métis individuals.

Contact Information

Winna Ma, Partner, People and Culture, at 604 215 5430

Employer Profile

The Opportunity
Would you like to use your digital marketing and fundraising skills to elevate awareness around the great work UGM is doing, serving marginalized communities? This work creates awareness, and encourages donations, which ultimately makes all our programs on our continuum of care a reality. You would use your experience with data analysis and strategy, along with your solid knowledge of Google Analytics and Ads to be part of an amazing team that does make a difference in the lives of many. Is this for you? If so, please read on.
You may come into contact with clients in crisis situations, brought about by diverse problems. There will be other staff nearby to assist as required.
This is an auxiliary (January 2023 – July 2024), full-time (37.5 hours per week) position. For a copy of the full job description, please visit our website.

Who We Are
Demonstrating the love of Christ, UGM feeds hope and changes lives through a faith-based continuum of care. We are a proud member of the Canadian Council of Christian Charities and have earned the Best Christian Workplace award again in 2021. We provide competitive salaries, as well as the potential for flexible work arrangements. In addition, our extensive benefits plan is fully employer-paid and includes extended dental and medical, as well as $4,500 per year in pooled paramedical expenses. A focus on employee resilience, support for professional development, engagement in meaningful work, and a fun and caring environment are all part of being a member of the UGM team. If you are someone who desires to learn and grow, has a passion to serve and make a difference, and connects with others with both humility and humour, then you will be a great fit at UGM.

What You’ll Need
If you are considering applying for this position, you must:
• be legally entitled to work in Canada
• be able to demonstrate compatibility with our Core Values
• support our Statement of Faith
• be willing to provide, as a condition of employment, a current criminal record check, with vulnerable sector search, if you are the successful candidate.

How to Apply
To submit your cover letter and résumé by November 21, 2022, visit ugm.ca/careers. If you have questions about this posting, please contact Winna Ma, Partner, People and Culture, at 604 215 5430. We welcome applications from all qualified individuals, and are especially-but not only- interested in applications from Indigenous, First Nations & Métis individuals.